Ravi Mbeki

Flat fees and AI agents can replace commissions without sacrificing account performance.

LinkedIn-first AI governance reaches buying committees and compounds campaign learning over time.

Look past flat fees to test whether a manager can truly optimize across channels and attribution.

Speed and AI agents are reshaping B2B media buying faster than traditional agencies can adapt.

Marketing mix modeling requires two years of data most B2B companies lack.

Channel-level LTV:CAC reveals which paid platforms actually drive profitable growth.

Problem-first messaging stops the scroll on LinkedIn cold prospects.

LinkedIn's algorithm now rewards fast early engagement and penalizes external links.

LinkedIn CPM varies wildly based on who you target, audience size, and what you're optimizing for.

B2B marketers should measure pipeline ROAS mid-cycle instead of waiting for closed deals.

Matching intent signals to buying stages separates LinkedIn pipeline growth from wasted ad spend.

LinkedIn Follower Ads build top-of-funnel audiences for organic reach and retargeting, not leads.

An agency checking out typically hides behind flat metrics while ignoring revenue-tied results.

Performance and growth marketing operate at different funnel levels in B2B.

Ungated documents build brand awareness; gated ones capture qualified leads from warmed prospects.

Split your LinkedIn Ads into awareness, consideration, and conversion campaigns for better ROI.

LinkedIn's $10 minimum won't generate enough conversions for the algorithm to actually learn.