LTV to CAC Ratio as a LinkedIn Paid Media Accountability Metric
Channel-level LTV:CAC reveals which paid platforms actually drive profitable growth.
Ravi Mbeki
Section
Pipeline Attribution
4 stories in Pipeline Attribution.
Multi-Touch Attribution Model Selection for B2B Paid Media
Picking the wrong model rewires your budget toward what tracks easiest, not what converts.
Kwame Petrova
Self-Reported Attribution Surveys for B2B Pipeline Source Data
Surveys capture the peer recommendations and dark-funnel sources that tracking pixels never can.
Kwame Petrova
First-Touch vs. Last-Touch Attribution Tradeoffs for LinkedIn Pipeline
LinkedIn generates most first touches but gets lost when buyers take months to convert.
Elise Ashworth