LinkedIn Carousel Ad Specs and Swipe Behavior Constraints
Technical specs and swipe mechanics that determine LinkedIn carousel ad performance.
Dana Cho
Editor at Large
Dana Cho
Dana Cho covers ad messaging, account-based marketing and linkedin ad agencies for LinkedIn App Stack.
13 stories
Account-Based Marketing Platforms Compared for LinkedIn Execution
LinkedIn execution quality depends on which type of ABM platform does your account targeting.
Dana Cho
LinkedIn Single Image Ad Copy Formulas for B2B Audiences
Three formulas match your LinkedIn ad copy to awareness, consideration, or conversion goals.
Dana Cho
Demand Generation Agencies Compared for B2B Pipeline Programs
How agency structure, accountability, and fees shape whether demand generation improves or stalls.
Dana Cho
Offline Conversion Imports for LinkedIn Pipeline Measurement
Link CRM pipeline data back to ad campaigns to optimize for actual revenue.
Dana Cho
LinkedIn Ads Reporting Metrics That Predict Pipeline
High CTR actually predicts lower pipeline, not better ads performance.
Dana Cho
CRM Integration with LinkedIn Campaign Manager for Pipeline Reporting
All three layers are required for accurate pipeline reporting and revenue attribution.
Dana Cho
LinkedIn Ads Attribution Models for B2B Revenue Teams
Last-touch attribution misses how LinkedIn actually influences complex B2B deals.
Dana Cho
Account-Based Marketing Examples Using LinkedIn Ads
Reach the right decision-makers at target companies with precision LinkedIn targeting and formats.
Dana Cho
Personalized Landing Pages for LinkedIn Audience Segments
Match your LinkedIn targeting precision to the landing page your audience actually sees.
Dana Cho
B2B Landing Page Elements That Convert Paid Traffic to MQLs
Message match between ad and landing page is the foundation of B2B conversion.
Dana Cho
LinkedIn Insight Tag Setup and Conversion Tracking Accuracy
Understand which LinkedIn conversion method loses the least data in your specific setup.
Dana Cho
LinkedIn Demand Generation vs. Lead Generation Campaign Strategy
Demand generation builds awareness so lead generation can convert intent into qualified pipeline.
Dana Cho