Elise Ashworth

Flat fees align agencies with pipeline quality instead of rewarding larger ad budgets.

Strong engagement, not high bids, wins LinkedIn's narrow-audience auctions.

How to swap agencies without killing your sales pipeline.

Sales Navigator wins on pipeline volume, Premium on personal branding.

Draw the line between decisions AI can make alone and those needing human review.

AI agents can finally learn across campaigns instead of restarting from scratch.

LinkedIn generates most first touches but gets lost when buyers take months to convert.